About Our Campaign
About Our Campaign
Breast Cancer Affects Us All.
1 in 13 women are diagnosed with breast cancer every year and 1 die from breast cancer every day.
Adopt a Pink Ribbon Pin with a minimum donation of $5.
All proceeds will go to Breast Cancer Foundation to support our work towards the Breast Cancer Community.
Wear The Pink Ribbon (WTPR) Campaign is an annual signature event organised by Breast Cancer Foundation (BCF) during Breast Cancer Awareness Month (BCAM) in October, to increase awareness, raise funds, and enable us to continue our mission of “eradicating breast cancer as a life-threatening disease”. Specially designed pink ribbon pins will be made available island-wide during BCAM, as the pink ribbon is an international symbol representing breast cancer awareness and hope for breast cancer survivors.
Stage 3 Triple Positive Breast Cancer Survivor
In November 2017, Noren was diagnosed with Stage 3 triple-positive breast cancer. She put off a mammogram in March 2017, owing to her busy schedule. She finally went for a mammogram in October after feeling a persistent tingling in her left breast. That was when she was given the diagnosis.
Looking back, Noren says she is grateful to her friends, family and especially her daughters for their support. These days, she keeps herself fit through BCF Healing Through the Arts classes like KPoPx, Piloxing and Zumba. Noren is also a support group coordinator, survivor sharer and befriender of BCF as she promises herself that she will pay it forward when she completes her treatments.
Padmaja & Uma
Stronger Together, We Overcome
Padmaja and Uma are members of the Little India Shopkeepers & Heritage Association (LISHA) Women’s Wing. When Uma discovered a breast lump, she was thankful that the doctor confirmed it was not cancerous. This experience struck a sense of urgency to advocate breast cancer awareness and the importance of regular mammogram screenings, especially amongst Indian women as they often neglect their health.
Padmaja and Uma have since spearheaded breast cancer awareness programmes amongst the women in the LISHA women’s wing. For the past three years, they have mobilised a contingent of more than 50 ladies wearing saris, to support Pink Ribbon Walk.
Low Sie Cheong
Men Support Group Leader
Sie Cheong lost the love of his life, Eunice, after 19 years of marriage. They always enjoyed a close relationship, raising 2 beautiful daughters.
”The caregiver support group leader allowed me to be vulnerable in front of him and he encouraged me to let my feelings out. BCF has influenced me to accept reality. To move on, I can only take it, accept it and make the best out of it.”
Today, when asked what he would like to tell Eunice, he said “Still, I love you”.
About Breast Cancer
Breast Cancer Foundation (BCF) is a social service agency with the mission to eradicate breast cancer as a life-threatening disease.
Set up in 1997, BCF is committed to raising awareness about breast cancer through talks, events and publications that advocate early detection with regular screening. BCF supports survivors and their families through various counselling and training activities.
As an Institution of a Public Character (IPC), BCF promotes its cause to the community with generous support from corporations, institutions, schools and the community.
For more information about BCF upcoming events and campaigns, visit www.bcf.org.sg or follow us on social media:
Facebook: Breast Cancer Foundation
Linkedin: Breast Cancer Foundation
Youtube: BCF Singapore
Daughter of a Breast Cancer Survivor
“My awareness of breast cancer came at a very young age. My mum’s double mastectomy scars were constant reminder of the importance of early detection and treatment.“
My annual mammogram and ultrasound screening are my reminder that early detection is critically important – I want to be here and see my daughter, aged 11, grow up. I am also aware that breast cancer can occur in both young and older women. I’m grateful that BCF outreach programmes include awareness for young women too.
Don’t let our loved ones become a statistic.