A Heartfelt Tribute To All Mothers

Honouring our warriors and their caregivers, we’ve united local talents to amplify a crucial message and turned an iconic classic into a call for action:

Early detection saves lives and your voice alongside warriors and caregivers can help with that.

"A Mother's Love is Self-Less, Yet Self-Care Is Often Forgotten.”

This Breast Cancer Awareness Month (BCAM) 2024, BCF rallies the nation with the theme “Together, We Are Stronger”, shining a light on stories of resilience, love, and unity.

At the centre of this year’s campaign is “Voices of Ibu”—a stirring remake of P. Ramlee’s classic Ibu, featuring acclaimed performers Pam Oei and Joanna Dong, alongside breast cancer warriors and BCF staff.

The music video is a tribute to the strength of mothers and caregivers, portraying the emotional journeys of those impacted by breast cancer and those who support them.

Beyond the video, BCAM 2024 features impactful initiatives such as the Pink Ribbon Walk and Pink Partners programme, driving awareness and community involvement across Singapore.

Watch the video now and be part of a movement that celebrates strength, honours love, and amplifies every voice in the fight against breast cancer.

Special Edition: Behind-The-Scenes

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