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Pink Ribbon Walk 2026
Join us on 24 October at Punggol Digital District for Pink Ribbon Walk 2026. Take part in the physical walk, enjoy our roadshow, or show your support through the Virtual Walk.
Join us on 24 October at Punggol Digital District for Pink Ribbon Walk 2026. Take part in the physical walk, enjoy our roadshow, or show your support through the Virtual Walk.
Breast cancer doesn’t wait for age. Together, we raise awareness, empower young women, and ensure no one walks this journey alone.
Every October, we shine a light on breast cancer — but this year, our spotlight is on the rising number of younger women being diagnosed. Through the Young Women’s Initiative (YWI), we are breaking myths, building awareness, and giving younger women the psychosocial support, education, and tools required to take their breast health into their own hands.
Breast cancer has long been associated with older women — but today, more women under 45 are being diagnosed, facing unique challenges in their health, careers, family planning, and emotional wellbeing. Early detection is key: it not only improves treatment outcomes but can also mean less invasive procedures and faster recovery.
In partnership with The Estée Lauder Companies and Gilead Sciences, we released a survey-based report titled “A Study in Pink: Young Women & Breast Cancer”, that sheds light on the perspectives of 800 women aged 18 to 40 in Singapore.
Some key statistics that were found showcased a huge action gap, alongside an awareness and knowledge gap. However, we did also notice that young women are willing to learn to talk about breast health more and to normalise the conversation around it.
1. An Action Gap
2. An Awareness and Knowledge Gap
3. Willingness to Learn and Talk More
4. Financial Concerns as a Major Barrier
BCF launched the Young Women’s Initiative (YWI) earlier this year to close the gap in awareness, education, and support. YWI was first implemented to help reach young breast cancer warriors, as their needs and challenges at this point in their lives vary largely from someone diagnosed at a later stage in life.
This initiative also saw us implement the Young Women’s Networking Initiative, which was brought to life to allow our warriors access to varying talks, discussions, and networking opportunities to learn more about coping with breast cancer at a younger age, covering topics ranging from financial planning and health and fitness, to family planning and career management.
On top of that, BCF continues to support our younger warriors through the following offerings:
Behind every statistic is a woman, a daughter, a sister, a friend. This year, we are amplifying the stories of young women who have faced breast cancer with courage — to remind others that they are not alone, and that early detection can make all the difference.
Change starts with all of us. Here’s how you can support the Younger Women’s Initiative:
Breast Cancer Awareness Month may be in October, but the fight is every day. Together, we can empower women of all ages — ensuring that no woman, young or old, ever walks this journey alone. Early Detection Saves Lives. Check your Breast. It’s for the Best.
